Wyoming and its place in the global economy is the focus of a special section in the April issue of Hemispheres, the in-flight magazine of United Airlines.
The magazine’s multiple-page supplement, titled “Dossier: Wyoming,” will be in every seat pocket of every United domestic and international flight for the month of April. Dossier is the print and online vehicle for Hemispheres’ monthly economic development series highlighting U.S. states, regions and cities. This is Dossier’s first foray into Wyoming.
Dossier: Wyoming topics include influencers, the economy, innovation, global impact, revitalization and tourism in Wyoming. It is designed to appeal to the majority of United’s customers, who are business flyers.
“This is an exciting and important global awareness opportunity for Wyoming,” said Shawn Reese, chief executive officer for the Wyoming Business Council, the state’s economic development agency. “The magazine conveys Wyoming’s business advantages, core industries and economic diversification efforts.
“If a business or entrepreneur is looking to relocate, expand or invest, this puts Wyoming front of mind.”
The magazine also features interviews with Wyoming business innovators including Dr. Joseph McGinley (McGinley Orthopaedic Innovations), Shawn Mills (Green House Data), Mike Wandler (L&H Industrial) and Chris Michael (Bright Agrotech).
Carsten Morgan, vice president for special projects for Hemispheres, said the magazine chose to profile Wyoming in a special section because, “First and foremost, Wyoming has a good story to tell.”
In February, United also began using a 70-passenger aircraft, up from 50, for its Casper-to-Denver flights.
United has 5,605 flights per day and reaches 375 destinations in 62 countries, according to the airline.
The print edition of Hemispheres/Dossier generates more than 3.1 million unique readers each month.
To view the magazine, visit http://tinyurl.com/dossierwyoming.
About the Wyoming Business Council: Our mission is to increase Wyoming’s prosperity. We envision a Wyoming where industries are strong, diverse and expanding. Small business is a big deal. Communities have the highest quality of life. Wyoming is the technology center of the High Plains. Wyoming knows no boundaries. Please go to www.wyomingbusiness.org for more information.