FOR IMMEDIATE RELEASE:
August 29, 2005
For more information contact:

Annie Wood, Marketing and Attraction Specialist
Wyoming Business Council
Office: 307.777.2844

Renee Brost, Cast Performance Lead Bullets
48 Elkhorn Drive
Riverton, WY 82501
Phone: 307-857-2940

Carol Stearns, Business and Industry Division Development Manager
Wyoming Business Council
Office: 307.777.2882

Wyoming Business Council offers SHOT Show opportunity

CHEYENNE – Measuring the success of a business’ presence at a trade show can be a tricky thing – just maybe not for the folks at Cast Performance Bullets of Riverton.

A year ago, Renee and Kelly Brost took their high performance handgun bullets to the SHOT (shooting, hunting and outdoor trades) Show in Las Vegas. That trip came thanks in large part to a grant from the Wyoming Business Council, which provided nearly half of the $2,000 cost for an exhibit booth.

The SHOT Show is the largest marketplace for all in the shooting sports and hunting industries and attracts buyers from all 50 states and more than 75 countries. The buyers represent gun shops, specialty archery stores, multi-line sporting goods stores, hardware stores, wholesale distributors, manufacturers and law enforcement among others.

In the year since Renee Brost went to the SHOT show, she says her businesses is close to securing a deal with Sportsman’s Warehouse, which will put Cast product into their big box hunting stores as early as September. Cast and Sportsman’s Warehouse first got together at last year’s SHOT show.

“Being able to go to the SHOT show allowed us to meet with our customers face-to-face and let them see some product up-close and personal,” Brost said. “More than that it gave us plenty of exposure to distributors. We talked to Cabella’s and Sportsman’s Warehouse among others.

“It was a great experience but we could not have done it without the Business Council because at this point in our lives we couldn’t have afforded to go.”

The Wyoming Business Council will once again offer a trade show incentive grant to exhibitors at this year’s SHOT Show February 9-12, 2006 in Las Vegas, Nevada.
Exhibitors that want to co-op with the Wyoming Business Council for table space can get a 10-foot by 10-foot table for $950. Directory listings and furniture use constitute a separate cost.

Over 18,000 attendees along with 1,600 manufacturers and distributors frequent the show each year. Products range from firearms, ammunition; custom manufacturing; scopes and sights gun locks; gun cases; telescopes; binoculars; shooting range equipment; targets; training and safety equipment to archery; hunting and fishing accessories; eyewear; clay targets to camouflage; clothing; mitts and hats; and leather goods.

Interested businesses should contact Annie Wood, marketing and attraction specialist for the Wyoming Business Council at 307.777.2844.

The mission of the Wyoming Business Council is to facilitate the economic growth of Wyoming. For more information, please visit the Web site at www.wyomingbusiness.org.

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