Wyoming culture is steeped in ranching and farming. Heck, the iconic bucking-horse-and-rider logo adorns our license plates. Agriculture is the state’s third-largest industry, contributing $1.8 billion per year to the Wyoming economy.

Increasingly, Wyoming producers and entrepreneurs are adding value to Wyoming ag and food products, from all-natural gourmet beef to gluten-free oats product manufacturing using Wyoming-grown grains.

We offer a variety of programs focused on reaching new markets and adding value to products.


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Breeding stock from Wyoming can adapt to almost any environment. The Wyoming Business Council’s Livestock Genetics program assists Wyoming seedstock producers in the marketing and promotion of their superior-quality livestock in local, state, regional, national and international marketplaces.

Aspects of the Livestock Genetics program include:

  • Promotion of Wyoming’s seedstock at trade venues.
    Wyoming’s seedstock producers and related industry partners have the opportunity at some trade shows to display their operation’s or organization’s promotional material free of charge.
  • Marketing and promotion assistance and program facilitation for the breed associations and livestock organizations in Wyoming.
    All Wyoming organizations with key emphasis on livestock genetics are encouraged to inquire about assistance opportunities, examples of which include, but aren’t limited to, feed efficiency testing and strategic plan development.
  • International trade opportunities.
    The Wyoming Business Council is a member of U.S. Livestock Genetics Export. The organization annually distributes funds from the USDA Foreign Ag Service’s Market Access Program to member organizations for the promotion and development of foreign livestock genetics markets.
  • Marketing plan development programs.
    The Wyoming Business Council works one-on-one with breeders to assist in the analysis and development of specific marketing plans. Included in this service is the opportunity to attend training seminars related to different marketing aspects. Breeders interested in evaluating their current marketing activities or developing more comprehensive marketing plans are encouraged to consider this unique service.

The Wyoming Premium Heifer program helps Wyoming producers develop and market bred and replacement heifer calves certified under a standard set of guidelines that could demand higher prices per head at market.

The program assures certification of production practices through on-site ranch meetings, listings on and promotion of the special heifer sale each fall. All certified heifers are required to have an official program tag.

The program began in 2012 as a partnership between the Wyoming Business Council, the University of Wyoming and the Wyoming Stock Growers Association.

The reopening of export markets to U.S. beef cattle have brought specific requirements from each of these countries and increased demand for cattle meeting those guidelines. The main requirements that impact cattle producers are source and age verification. Signed affidavits no longer fulfill age verification for export markets. Verification is required to be done through independent, third-party audits of calving records for age.

The Wyoming Business Council developed the Wyoming Verified program as a service to Wyoming producers to source and age verify livestock through AgInfoLink’s USDA Process Verified program.

The program offers such benefits as on-site ranch and feedlot audits for age and source, natural animal handling and care, nutrition and vaccination verification.

The Wyoming Verified program is an excellent marketing tool to enhance profitability and allows producers to capture added value through premiums being offered for certified livestock. Premiums for certified beef cattle have been paid for both feeder calves and finished cattle.

Certifying livestock through the Wyoming Verified program allows flexibility in record-keeping and marketing. Certification follows the verified livestock no matter what marketing channel is utilized: sale barn, video, private treaty or retained ownership.


Wyoming Age & Source Verification Program Certified Producers Listing

New and existing value-added businesses face many challenges in the new global economy. The Wyoming Business Council aligns with the Western United States Agricultural Trade Association (WUSATA) to assist ag and food companies looking to enter or expand in the international market.

WUSATA provides export seminars, trade missions, marketing research projects, trade show activities, point-of-sale promotions and access to federal government marketing grants.



The Wyoming Business Council developed two fact sheets explaining the regulatory requirements and key contacts for agricultural producers interested in diversifying their operations.

Meat Processing

Ranch Recreation

The Wyoming Business Council has been awarded a Specialty Crop Grant from the USDA under the Wyoming Department of Agriculture. The grant is intended to support specialty crop growers in attending marketing events such as the Natural Products Expo West show in Anaheim, California. The grant will be distributed on a first-come, first-serve basis for eligible producers and events. 

USDA Specialty Crop Grant